Roofing websites and follow-up

Where roofing jobs leak

Four places a booked job turns into a lost one.

Leak 1

The call you miss on a roof

You can't pick up two stories up. A lot of callers who reach voicemail don't leave a message. They call the next roofer on the list.

Leak 2

The estimate nobody chases

You quote a replacement, they say they'll think about it, and nobody follows up. A month later another crew is tearing off their shingles.

Leak 3

Storm season floods the phone

After hail, everyone calls at once. The ones you can't get back to in a day book whoever answers first.

Leak 4

The review you never asked for

The job went great and the homeowner was happy, but nobody sent the link. The next homeowner picks the roofer with more reviews.

The system

What runs while you're on a roof.

1
Missed call, texted back
Within a minute, a text goes out in your company's name offering a free inspection.
2
Booked on your calendar
They pick an open time from a link. The inspection lands on your calendar, no phone tag.
3
Reminded, so they show
A reminder goes out before the visit, so fewer no-shows and wasted drives.
4
Asked for a review
After the job, a review request with your Google link, while they're still happy.

With the Full Roofing System

Each month we add one new automation or campaign. Two that pay off fast for roofers:

Insurance-claim pipeline. Every claim job tracked from first call through adjuster meeting, supplement and payment, so nothing stalls in a folder.
Storm-response campaign. After a storm, your past customers and open leads hear from you first, before the storm chasers knock: a text or an email, depending on what each customer agreed to.

Before you pay

A free demo built around your business.

Say yes. Reply to our email or tap "Get your free demo".
Pick your design. Choose a look, colors and a logo style for your site.
We build your demo. A demo in that design, with your company name, services and area, plus the follow-up running behind it. Your real site is then designed for you.
A video or a call. We send you a short video walking through it, or go through it on a 20-minute call if you'd rather talk. If it isn't worth it to you, you've lost nothing.

Pick your design See a sample demo first

Prices

Every price, on the page.

Weigh it against one recovered job a year. A single replacement you'd have lost to voicemail is usually worth more than a year of Lead Response.

Website + core system

$2,500

Your new site brings in calls and inspection requests, and every missed call and form gets a text back in your name.

Website $1,500 + core system $1,500, -$500 together

Roofing website

$1,500

A page for each service and your main towns, built so a homeowner can book an inspection from their phone.

Includes core pages, 3 town pages, on-site SEO, Search Console setup, starter blog posts, and your logo, new or redrawn.

Core system

$1,500

Missed calls and forms get a text back within a minute, inspections land on your calendar, and customers get a review request.

Text messages switch on once US carriers approve your business for texting, usually 1 to 3 weeks after we file. Until then, replies go out by email. The carrier registration is covered by your setup fee.

Adds to the core system

The texting add-ons start once carriers approve your number, and only text contacts who opted in.

Insurance claim trackingEvery claim job moves from inspection to adjuster to supplement to payment, and you can see which ones are stuck.+$300
Storm responseAfter a storm, your past customers and open leads get a text or an email from you first, depending on what each one agreed to.+$250
Estimate follow-upHomeowners who said they'd think about it hear from you again, so fewer estimates go cold.+$200
Past customer check-insCustomers from past years hear from you again, so repeat work and referrals come back to you.+$200
Instant estimate formHomeowners get a price range on your site in a minute, then leave their details to book the inspection.+$400
Customer list moveYour old customer list comes with you, so nobody you've worked with gets lost in the switch.$200 up to 1,000 contacts, $400 for over 1,000
Extra crew calendarEach crew gets its own calendar, so two inspections never land on the same truck at once.$50 each, beyond 2
24/7 website chatAn AI assistant answers night and weekend visitors' questions and books inspections, and passes the rest to you.+$200 setup, +$50/mo
WhatsApp repliesCustomers who'd rather use WhatsApp get the same fast reply and booking link there.WhatsApp: +$150 setup, messaging fees at cost. Needs Meta business verification, no carrier wait.+$150 setup, messaging fees at cost

Needs the website

Extra town pageOne more town gets its own page, so homeowners there can see you work in their area.$75 each

Lead Response

$400/mo

We keep what you bought running and up to date, and show you each month what it brought in.

Includes software and hosting, your business phone number and carrier fees, fixes and changes, upkeep of any automations you bought, one new blog post a month, Search Console monitoring, a monthly video report on your leads and Google search.

Full Roofing System

$750/mo

Everything in Lead Response, plus one new addition every month, your pick: an automation you don't have yet, or a campaign like a seasonal offer, review drive or referral push, written and sent for you.

Needs the core system.

Plus texts and call minutes at cost, shown on each invoice.

Founding client, for our first three clients: -25% on the monthly plan for the first 3 months, with a 3-month minimum from go-live. The list price never drops.

Exact quote in writing within 24 h of asking for it. Half before the build, half at go-live.

Need something not on the list? Get a custom quote.

Every site is built to be found: on-site SEO and Google Search Console set up from day one, plus a starting set of blog posts. On a monthly plan we watch Search Console, add a new post each month and show which searches you appear for in the monthly video report.

Compared

What the same work usually costs.

It's a two-person team with no office and no sales staff, so the money goes into the build. Ranges are from US freelancer and agency price pages, 2026.

Typical US optionLevelwork

Roofing websiteFreelancer $2,900-8,700, agency $7,250-21,750$1,500

CRM + automation setup$1,500-7,500$1,500 + listed add-ons

Monthly system + support$300-800 (software + support), agencies $3,000+$400/mo, software and hosting included

Before you paySales callA free demo built for your business

Questions roofers ask

Who owns the domain and the site?

You do. The domain is registered in your name, and the site and your contacts are yours.

What if I leave?

You keep the domain and get the site's files plus a CSV of your contacts and conversations. Nothing is held back.

Can I buy just the website?

Yes. Ask for a written quote and we hand the finished site over to your own hosting, for you to look after from there. The text-back and the rest of the system need a monthly plan, since they run on our software.

Is there a contract?

A one-page service agreement, signed before we start. Setup is paid half before the build and half at go-live, and the monthly plan is billed in advance. The founding price comes with a 3-month minimum from go-live; after that, either side can end it with 30 days' notice.

How does support work?

You message us any time. We answer your questions in writing. If something is easier to show than explain, we'll send a short video. Your monthly report is a written page with a short video.

Do I have to learn new software?

No. Texts and bookings show up on your phone and your calendar. We set up and run everything behind them.

See your own inspection requests answered.

Pick a design and we build your free demo in it. Then we send you a short video of it, or walk you through it on a 20-minute call.

Get your free demo Rather just talk? Book a call Prefer writing? Email us

No inspection request goes cold.